Digital Marketing Executive

As a Digital Marketing Executive - Fresher at Tallect, you will play a pivotal role in driving growth through AI-driven marketing strategies. Your responsibilities will include designing, building, and executing automated outbound campaigns across LinkedIn and email, utilizing AI sequencing, personalization, and follow-up mechanisms to maximize response rates and conversions.

You will also lead the development and scaling of an AI-led SEO engine, covering keyword strategy, content planning, and organic demand generation. Your work will extend to optimizing Tallect’s visibility on traditional and generative search platforms, including Google, ChatGPT, and Perplexity. Additionally, you will create and manage high-quality content assets like blogs, case studies, and lead magnets to support lead nurturing and ROI narratives.

In performance marketing, you will plan, execute, and optimize paid campaigns on LinkedIn Ads and Google Ads, focusing on retargeting ads and managing budgets to improve CAC, CPL, and ROI. You will collaborate with product and customer success teams to refine messaging, positioning, and GTM strategies, while also strengthening Tallect’s credibility on platforms like G2 and Capterra.

Finally, you will drive organic and paid social media growth, particularly on LinkedIn, by building content calendars and managing company and leadership profiles. This role is ideal for a fresher with no prior experience, offering a chance to leverage AI tools and innovative marketing techniques to shape Tallect’s digital presence in Bangalore.