Digital Marketing Executive

Digital Marketing Executive

Location: Ahmedabad, Gujarat, India

Employment Type: Full-Time | On-Site

Experience Required: 1–2 Years

About the Role

We are seeking a hands-on Digital Marketing Executive to manage daily digital marketing operations for both wholesale and retail audiences. The ideal candidate possesses practical experience in social media management, paid advertising (Meta & Google Ads), SEO, content creation, and lead tracking.

In this role, you will collaborate with leadership to enhance online visibility, generate qualified leads, optimize campaign performance, and drive business growth within the Ahmedabad market.

Key Responsibilities

• Plan and execute digital campaigns across Instagram, Facebook, LinkedIn, YouTube, Google Ads, and WhatsApp Business.
• Develop monthly content calendars, craft engaging captions, create basic creatives, and produce short-form video content tailored for local audiences.
• Set up, monitor, and optimize Meta Ads and Google Ads campaigns while adhering to budget constraints.
• Manage website CMS updates, implement on-page SEO best practices, and maintain accurate online business profiles.
• Analyze web traffic, campaign metrics, enquiry sources, and lead generation data using analytics tools like GA4 or similar.
• Diligently record marketing enquiries and coordinate with the sales team for seamless follow-up processes.
• Prepare comprehensive reports detailing campaign performance, qualified leads generated, and brand awareness growth in Ahmedabad/India markets.
• Verify product details, pricing accuracy, and compliance of all marketing claims before publication.

Requirements

• Demonstrable 1–2 years of relevant digital marketing experience (with at least one year in a continuous role).
• Holds a degree or diploma in Marketing or a related field of study.
• Hands-on proficiency with Meta Ads Manager, Google Ads, social media management platforms, and foundational SEO techniques.
• Familiarity with website content updates, analytics dashboards, lead tracking systems, and campaign reporting frameworks.
• Strong copywriting skills coupled with the ability to create basic marketing designs (e.g., Canva) and short-form video scripts relevant to Indian audiences.
• Demonstrated ability to work independently, organize complex tasks efficiently, and report results accurately.
• Bilingual communication in Gujarati and English is preferred but not strictly mandatory.

Performance Expectations

Your success will be measured by the number of qualified enquiries generated, your contribution to closing sales opportunities within Gujarat/India regions, improved online brand visibility metrics for our clients, accuracy in lead handovers, and timely delivery of campaign performance reports.