Position Overview

We are looking for an experienced individual with expertise in digital marketing strategies and technical proficiency in tools such as Google Tag Manager, Magento, and Shopify. The successful candidate will be instrumental in driving growth for our eCommerce clients.

Key Responsibilities

Digital Marketing Strategy

• Develop, implement, and manage comprehensive digital marketing strategies for eCommerce clients.
• Optimize campaigns for maximum ROI using data-driven insights.

Client Management

• Serve as the primary point of contact for eCommerce clients, ensuring their marketing needs are met and exceeded.
• Build and maintain strong client relationships, translating business goals into effective marketing strategies.

Paid Advertisement

• Launch optimized paid advertising campaigns across Google Ads, Meta Ads, and TikTok Ads to enhance company and brand awareness.
• Analyze and report on campaign performance metrics to optimize ROI.
• Collaborate with the creative team to develop engaging ad creatives and copy.
• Monitor and manage ad budgets for optimal allocation and efficient spending.
• Research and implement the latest industry trends and best practices in paid media.
• Conduct A/B testing to assess the effectiveness of creatives, landing pages, and campaigns.
• Provide regular reports on campaign metrics with actionable recommendations.
• Collaborate with marketing team members to align paid media strategies with overall marketing goals.

Technical Implementation

• Set up and manage Google Tag Manager for accurate tracking of all eCommerce events and data collection.
• Oversee the integration and maintenance of eCommerce platforms like Magento and Shopify for seamless functionality.
• Collaborate with web developers and designers to implement and troubleshoot technical solutions.

Analytics And Reporting

• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Provide actionable insights and recommendations based on data analysis to improve campaign performance.

EU Market Focus

• Tailor marketing strategies to suit the preferences and regulations of the European market.
• Stay updated on the latest trends and changes in the EU digital marketing landscape.

Team Collaboration

• Work closely with cross-functional teams, including SEO specialists, content creators, and designers, for cohesive marketing efforts.
• Mentor and guide junior team members, sharing expertise and best practices.

Qualifications

Experience

• Minimum of 2 years of experience in digital marketing, with a focus on eCommerce clients.
• Proven track record of managing and optimizing digital marketing campaigns for European clients is a significant advantage.

Technical Skills

• Proficiency in Google Tag Manager for setting up and managing eCommerce events.
• Strong knowledge of Magento and Shopify platforms, including integration and management.
• Familiarity with web analytics tools such as Google Analytics.

Marketing Skills

• Expertise in SEO, PPC, social media marketing, email marketing, and content marketing.
• Strong analytical skills to interpret data and generate actionable insights.

Soft Skills

• Excellent communication and interpersonal skills.
• Strong organizational and project management abilities.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications

• Experience with additional marketing automation tools and CRM systems.
• Certifications in Google Analytics, Google Ads, or similar.