Digital Marketing and AI Operations...

Role Overview

We are seeking an experienced Digital Marketing and AI Operations Specialist to lead daily digital marketing activities leveraging modern AI tools. The ideal candidate will possess practical expertise with Meta and Google Ads, understanding campaign mechanics including setup, targeting, audience strategy, budgets, bidding, creatives, and performance optimization.

You will utilize AI tools for automation, research, content creation, analysis, and reporting to enhance productivity. Responsibilities include supporting SEO, AEO (Answer Engine Optimization), and GEO initiatives while monitoring key metrics like CTR, CPC, CPL, CPA, conversion rate, ROAS, and lead quality.

Technical Proficiency:

• Skillful operation of GA4, Google Search Console, GTM, UTM tracking, and conversion tracking.
• Ability to identify campaign issues and collaborate with technical teams for resolution.
• Crafting clear performance reports and actionable insights.

Qualifications:

• Experience: 2–4 years in Digital Marketing.
• Core Skills: Hands-on execution of Meta Ads, Google Ads, paid advertising strategy, and campaign optimization.
• AI Proficiency: Comfortable using AI tools such as ChatGPT, Claude, Gemini, and other emerging platforms for marketing workflows.
• Analytical Skills: Strong problem-solving abilities with a good grasp of SEO, GA4, GTM, conversion tracking, and UTM parameters.

Nice-to-Have Skills:

• Familiarity with AI automation agents or autonomous marketing systems.
• Experience in AEO/GEO optimization.
• Knowledge of GoHighLevel, WordPress, Looker Studio, and Meta Conversions API.
• Google Ads / Meta certifications.
• Basic understanding of landing-page CRO.