Data Analyst

WebMD, an Internet Brands company, is seeking a Data Analyst in Navi Mumbai, Mumbai, India. This role involves providing crucial data and analysis support for tracking and reporting, requiring an understanding of key business metrics and the development of reports based on business requirements. The Data Analyst will operate within a dynamic, project team-oriented environment, collaborating closely with various teams and adapting to new developments.

The ideal candidate is an organized, self-starting individual with strong business acumen and a passion for data exploration to uncover trends and performance insights. This role requires proficiency in manipulating large datasets, building dashboards, and maintaining a focus on efficiency. The candidate should be adept at understanding requirements, communicating progress, and demonstrating a bias for action using the 80/20 rule. Excellent teamwork skills and adaptability to a rapidly changing environment are essential. This position offers numerous opportunities for skill development within a growing company.

Key Responsibilities:

• Analyze extensive datasets to identify trends, patterns, and actionable insights within the healthcare industry, focusing on digital marketing campaigns such as email, onsite engagement, and customer journeys.
• Utilize SQL and Excel for efficient data manipulation and analysis.
• Act as a proactive problem-solver, identifying opportunities to leverage data for strategic decision-making.
• Propose data-driven recommendations to enhance marketing effectiveness by identifying areas for improvement.
• Collaborate with marketing and product teams to align data analysis efforts with business objectives.
• Present data findings and insights to stakeholders clearly and concisely, ensuring they are actionable.
• Leverage tools like ExactTarget, Adobe, and Tableau for analyzing email campaign performance, audience segmentation, and targeted messaging strategy development.
• Create intuitive and insightful visualizations to present performance, trending, and benchmarking analysis that meets business needs.
• Simplify and automate reporting, audits, and other data-driven activities, developing scalable, self-service solutions for partners.
• Provide timely data analysis support for critical business needs.
• Analyze web traffic, email engagement, and app engagement data to measure program success, including click-through analysis, retention, re-engagement, and A/B testing.
• Become a subject matter expert in appointed areas of data and business responsibility.

Qualifications:

• Degree in Statistics, Business, or equivalent work experience.
• 2-4 years of relevant work experience.
• Proven experience accessing data from databases.
• Proficiency in creating, maintaining, and optimizing data visualization dashboards.
• Strong command of SQL for data analysis and reporting.
• Advanced Excel skills.
• Excellent analytical, conceptual, and problem-solving abilities.
• Strong communication skills.