Conduct comprehensive analysis of primary and secondary sales data. Identify key trends, market gaps, and growth opportunities across various markets, products, and sales channels. Prepare performance dashboards and generate actionable insights to guide leadership and field teams.
Analyze effort-related metrics including coverage, RCPA (Route Coverage and Productivity Analysis), doctor/outlet coverage, call average, and overall productivity. Evaluate the quality of field activities and pinpoint areas for operational enhancement.
Perform correlation and regression analyses to understand the direct impact of field efforts on sales performance. Present data-driven recommendations to optimize the efficiency and ROI of field operations.
Track and analyze the performance of New Product Introductions (NPIs) across different markets and headquarters. Conduct external market analysis, including competitor NPIs and industry benchmarks, to identify potential opportunity areas. Generate SKU-level insights to support product managers and marketing teams.
Manage, clean, and transform large datasets for comprehensive reporting and deep-dive analysis. Build automated dashboards, scorecards, and periodic Management Information System (MIS) reports. Convert raw data into meaningful insights, identify trends, and formulate business recommendations.
Provide necessary administrative support as required.
3+ years
23 to 28 years
Graduate or above
