
Copywriter
Full Job Description
We are seeking a creative Copywriter with 1–2 years of experience to join our fast-growing D2C beauty-tech brand. The ideal candidate will have excellent written communication skills in English, strong attention to detail, and the ability to craft persuasive, conversion-focused copy for digital platforms.
Key Responsibilities include:
- Developing engaging product descriptions, headlines, taglines, captions, and marketing messages aligned with brand voice.
- Crafting high-converting ad copy (Meta, Google) including hooks, CTAs, and A/B test variations to optimize engagement.
- Maintaining consistency in brand communication across websites, e-commerce listings, social media, and promotional campaigns.
- Translating technical product features into simple, customer-friendly benefits that highlight USPs.
- Collaborating with marketing, design, and performance teams on campaign concepts, influencer briefs, and content calendars.
You will also be responsible for researching industry trends, proofreading/editing all output for accuracy and grammar, ensuring SEO optimization, and contributing to brand storytelling. Experience in e-commerce, D2C, beauty, or consumer brands is preferred.
Company
Protouch
PROTOUCH is India's leading beauty-tech brand, redefining personal care with premium, high-performance, technology-driven devices.The company specializes in creating professional-grade hair and skinca...