Conversion UX Strategist – Funnel P...

Role Title

Conversion UX Strategist – Funnel Planning, Landing Pages & AI-Assisted UI

About the Role

We are looking for a Conversion UX Strategist who can plan, design, and improve landing pages that turn paid advertising traffic into qualified enquiries. This is a strategy-first role focused on user journey planning rather than development or coding.

What You'll Do

• Conduct Business, Offer & Audience Research to define the target audience and campaign objectives such as phone calls, WhatsApp enquiries, form submissions, or bookings.
• Create Funnel Planning & Customer Journey maps ensuring alignment between ad messaging and landing page content from advertisement to thank-you pages.
• Develop Landing Page Strategy including headlines, offers, benefits, proof points, FAQs, and CTAs tailored for mobile-first experiences using AI-powered design tools.
• Handle Strategy Documentation by preparing strategy documents with wireframes for client approval before final execution.
• Leverage AI-Assisted UI Design to create clean layouts that support campaign objectives while maintaining consistency in visual hierarchy and conversion flow.
• Coordinate Launch Efforts ensuring forms, tracking elements, and calls-to-action function correctly alongside advertising teams and developers.
• Analyze Performance Metrics post-launch such as enquiry rates and drop-offs recommending data-informed optimizations to improve conversion results continuously.

Required Skills

Landing page strategy, CRO expertise, funnel planning, UX research, digital marketing knowledge, wireframing proficiency, mobile-first design principles using AI tools, collaboration with advertising teams without needing coding skills.