Business Developer Executive

Role Overview

SocialVocial is seeking a driven Business Development Executive to identify and secure new business opportunities, driving client acquisition for our comprehensive digital marketing services. This role is pivotal in expanding our client base for our specialized offerings in social media management, paid advertising (Meta Ads / Google Ads), and content production.

The ideal candidate will possess exceptional communication, relationship-building, and consultative sales abilities. A key requirement is the capacity to deeply understand client business needs and propose effective, tailored digital marketing solutions.

Key Responsibilities

Business Development & Lead Generation

• Proactively identify and generate new business leads through strategic outreach, networking, referrals, and direct calls.
• Engage with business owners, founders, and key decision-makers.
• Cultivate and maintain a robust sales pipeline.
• Conduct thorough discovery calls to ascertain client requirements and business objectives.

Service Pitching & Sales

• Effectively present and articulate SocialVocial's digital marketing services, including Social Media Management, Paid Advertising, and Professional Content Shoot services.
• Develop bespoke proposals and pricing structures aligned with client needs.
• Lead online and offline sales presentations and client meetings.
• Address client objections and negotiate commercial terms to successful closure.
• Facilitate seamless client onboarding post-deal closure.

Client Relationship Management

• Foster and nurture strong relationships with both prospective and existing clients.
• Collaborate with internal teams to ensure smooth service delivery and client onboarding.
• Maintain consistent and timely communication and follow-up with clients.

Sales Reporting & Performance Tracking

• Maintain accurate and up-to-date CRM records and sales reports.
• Monitor lead status, track follow-ups, and analyze conversion rates.
• Meet and exceed monthly revenue and deal closure targets.

Services to Be Sold

Social Media Management

• Instagram Management
• Facebook Page Management
• LinkedIn Management
• Content Planning & Posting Strategies

Paid Advertising Services

• Meta Ads (Facebook & Instagram Ads) Campaign Management
• Google Ads Campaign Management
• Lead Generation Campaigns
• Brand Awareness Campaigns

Content Production Services

• Professional Content Shoots
• Reels & Short-form Video Production
• Product Photography & Shoots
• Branding & Promotional Content Creation

Required Skills & Competencies

• Excellent communication and negotiation prowess.
• Confidence in client interactions and delivering impactful presentations.
• Solid understanding of social media platforms and advertising services.
• Proven ability to meet sales targets and manage deadlines effectively.
• Strong follow-up skills and adeptness in relationship management.
• Basic familiarity with CRM tools and sales reporting systems.

Preferred Qualifications

• Previous experience in digital marketing sales or media sales.
• Experience in B2B sales environments or within a digital agency.
• Knowledge of current branding, social media, and advertising trends.

Key Performance Indicators (KPIs)

• Monthly Revenue Achievement
• Number of Qualified Leads Generated
• Client Meetings Conducted
• Lead-to-Client Conversion Ratio
• Contribution to Client Retention and Upselling

Compensation Structure

Competitive Fixed Salary coupled with Performance-Based Incentives.

• Monthly and Quarterly Incentive Opportunities.
• Opportunities for performance-driven growth and promotion.

Career Growth Path

The envisioned career progression includes:

Business Development Executive → Senior BDE → Business Development Manager → Sales Head

Why Join SocialVocial?

• Opportunity to collaborate with dynamic and fast-growing brands.
• A stimulating environment focused on continuous learning and professional development.
• An attractive and rewarding incentive structure.
• Clear career advancement pathways within digital marketing and business development.