B2B Content Writer

About the job

This position, posted by Jobgether on behalf of a partner company, seeks a skilled B2B Content Writer in India. The role is dedicated to crafting high-impact B2B content that fuels marketing and thought leadership initiatives across diverse industries. Responsibilities include producing comprehensive assets like white papers, eBooks, guides, articles, and infographics, alongside shorter formats such as newsletters, marketing emails, and LinkedIn content.

The ideal candidate will possess a strong aptitude for translating complex subjects into clear, engaging narratives tailored to specific audiences. This fast-paced, content-driven environment values quality, accuracy, and adherence to deadlines. We are looking for a detail-oriented writer adept at research and versatile in adapting tone across various content formats. Collaboration with marketing teams is essential to ensure content aligns with demand generation and brand objectives. This role thrives on autonomy, creativity, and consistent delivery of impactful written work.

Accountabilities

• Create and deliver long-form B2B content (white papers, eBooks, guides, articles, infographics) supporting marketing and lead generation.
• Write and adapt content for newsletters, email campaigns, LinkedIn posts, and thought leadership pieces.
• Conduct in-depth industry research to ensure content accuracy, relevance, and authority.
• Adapt tone, style, and messaging for target audiences, platforms, and content objectives.
• Ensure all content adheres to quality standards, SEO best practices, and brand guidelines.
• Collaborate with marketing stakeholders to understand content needs, briefs, and campaign goals.
• Manage multiple assignments concurrently while meeting deadlines.

Requirements

• Minimum of 2 years of professional experience in B2B content writing.
• Excellent written communication skills with native-level English proficiency (C1 minimum).
• Proven track record in producing long-form content (white papers, guides, eBooks).
• Strong research capabilities and ability to simplify complex or technical topics.
• Solid understanding of SEO principles and content optimization.
• Experience writing across different industries and adapting tone is preferred.
• Familiarity with WordPress or similar CMS platforms for content publishing and editing.
• Exceptional attention to detail, organizational skills, and ability to work independently.
• Creative, proactive, solution-oriented, and collaborative approach.

Benefits

• Competitive compensation package based on experience.
• Fully remote working arrangement with flexible hours.
• Opportunity to engage with diverse industries and content formats.
• Exposure to global B2B marketing and demand generation projects.
• Professional development in SEO, content strategy, and thought leadership writing.
• A collaborative and supportive remote team environment.
• Opportunity to build a robust portfolio of high-impact B2B content.