Analytics Implementation Specialist
Join VML's Marketing Sciences Unit as an Analytics Implementation Specialist in Gurgaon, Haryana, India. This role is crucial for developing and managing analytics plans in alignment with global standards, ensuring robust implementation and accurate reporting for digital properties. You will play a key role in driving data accuracy, managing media tagging, and fostering cross-team collaboration to deliver impactful insights and support informed decision-making.
Key Responsibilities
- Develop comprehensive analytics implementation strategies adhering to global standards and business objectives.
- Collaborate with IT and publishing teams to ensure seamless implementation of analytics tagging.
- Monitor and maintain data accuracy within website reporting for reliable insights.
- Implement and manage third-party media tags (e.g., Google Ads, Campaign Manager, Facebook), ensuring accuracy and uptime with media teams.
- Work closely with cross-functional teams to facilitate the smooth deployment of analytics and tagging solutions.
- Conduct periodic audits of implementations, identifying opportunities to enhance site speed and conversion rates.
Required Skills and Experience
- Proficient in Adobe Launch and Adobe Analytics for deployment and management.
- Experience with media tagging and platforms like Google Ads, Campaign Manager, and Facebook.
- Demonstrated attention to detail in ensuring data accuracy and reliability in analytics and reporting.
Nice to Have
- Familiarity with server-side analytics implementation.
- Experience with Adobe Event Forwarding projects.
- Essential experience with WebSDK.
This is a Full-Time, Permanent position. We offer a hybrid work model, with teams in the office an average of four days a week. We are committed to diversity and inclusion and encourage candidates to discuss any accommodation or flexibility needs during the interview process. VML (a WPP agency) is an equal opportunity employer dedicated to fostering a culture of respect and belonging.
