Healthcare Marketing Specialist

Join Memorial Healthcare System, a dedicated institution committed to enhancing community health and well-being in Hollywood, FL. As a Strategic Healthcare Marketing Specialist, you will drive service line growth and elevate brand engagement through the execution of impactful marketing initiatives. This role involves close partnership with hospital leadership, comprehensive management of diverse marketing projects, and campaign execution. Key responsibilities include managing contracts, invoicing, and vendor relations for the Marketing department, ensuring timely payments, and supporting Accounts Payable. You will assist with budget planning and expenditure monitoring, meticulously track marketing requests via Workfront, and coordinate project timelines for the production of various marketing materials. Collaboration with Creative and Digital Teams is essential for optimized web content and design. You will also coordinate MARCOM, community, and health events, overseeing logistics, vendor relationships, promotional materials, and budgets. Furthermore, you will support event setup, capture consumer data for outreach, and create post-event promotional content. The role requires executing marketing strategies to fuel growth across the system, hospitals, and service lines, aligning service line plans with the annual MARCOM strategy, and managing digital marketing efforts including social media, online advertising, and SEO. Content creation and editing across multiple channels to ensure brand consistency and clarity are vital. You will also assist with brand research, competitor analysis, KPI development, and the creation of annual and service line marketing plans. Evaluating campaign success and providing data-driven recommendations will be crucial. This is a full-time, onsite position in Hollywood, FL.