Direct Marketing Internship

Join AAA Life Insurance Company, a cornerstone of financial security for AAA members, as a Direct Marketing Intern in Livonia, MI. This hybrid internship offers a fantastic opportunity to gain hands-on experience in the insurance and annuity product market. You will play a key role in enhancing our direct marketing efforts by documenting customer journeys, analyzing web traffic using Google Analytics, and supporting campaign tracking. Responsibilities include assisting with email campaign content selection (subject lines, CTAs), proof testing emails, setting up campaign tracking, and compiling performance data. You'll also research industry trends, competitor strategies, and identify opportunities for growth and integrated marketing campaigns across direct mail and digital channels. This role involves contributing to creative strategy and asset approval. Ideal candidates are pursuing a bachelor's degree in business, marketing, advertising, or communications, possess strong organizational, analytical, and communication skills, are proficient in Microsoft Office, and can manage multiple projects effectively. We value versatility, independent judgment, and a collaborative spirit.