Content Marketing Manager

Datasite, a global leader in facilitating economic value creation for companies, is seeking a Content Marketing Manager in Minneapolis, MN. This role is pivotal in developing and implementing a comprehensive content strategy designed to enhance brand positioning and drive demand generation across the Americas. The successful candidate will collaborate closely with various internal teams to optimize content for diverse audiences, ensuring alignment with regional marketing plans and global initiatives. Key responsibilities include translating market insights into an editorial vision, maintaining a content calendar, producing high-quality content across multiple formats (blogs, web copy, videos, emails, social media, thought leadership, product collateral, sales tools, speeches), and tailoring it for specific audiences within the M&A and financial services landscapes. A strong understanding of SEO best practices, performance monitoring using analytics tools, and collaboration with Product Marketing, Demand Gen, and Sales teams are essential. The role also involves working with subject-matter experts for technical accuracy and supporting internal enablement through content development for go-to-market teams. Experience in B2B SaaS or FinTech, exceptional writing and storytelling skills, content calendar management, multi-channel content creation, SEO fundamentals, project management, and a Bachelor's degree in a related field are required. Preferred qualifications include experience in financial services or M&A technology, comfort in a fast-paced global SaaS environment, familiarity with marketing automation and CMS platforms, and an understanding of audience segmentation and personalization.