Business Development Representative

Responsibilities

• Inbound Lead Qualification: Promptly follow up on inbound inquiries and high-value leads generated from marketing campaigns to secure initial discovery meetings with prospects.
• Outbound Lead Generation: Execute multi-channel outreach campaigns using marketing sequences, including email, phone calls, and social media (LinkedIn messages, video messages), to effectively engage prospects.
• Prospecting: Independently identify and research target accounts and key contacts using a variety of tools such as CRM, LinkedIn Sales Navigator, industry databases, and company websites. Collaborate with Regional Vice Presidents (RVPs) and Corporate Sales Representatives (CSRs) as part of a comprehensive Account-Based Marketing (ABM) strategy.
• Lead Qualification: Apply established qualification frameworks, like BANT, to evaluate lead quality and determine readiness for sales engagement.
• Schedule & Hand-off: Schedule qualified meetings and product demonstrations for Sales RVPs. Provide detailed and accurate hand-off notes to RVPs, encompassing prospect background information, identified pain points, and agreed-upon next steps.
• CRM Management: Ensure all prospecting activities, communications, and lead statuses are accurately and consistently maintained within the CRM system (e.g., Salesforce, HubSpot).
• Additional duties as assigned to support team objectives.

Qualifications

Must Have:

• A minimum of 3 years of experience in a sales or business development capacity.
• Bachelor's degree in marketing, communications, sales, or business administration.
• Demonstrated success in collaborating with cross-functional teams on multi-step campaigns.
• Proficiency with and consistent use of CRM and sales prospecting tools (e.g., Salesforce, LinkedIn Sales Navigator, Zoominfo, HubSpot).
• Proven ability to establish communication and engagement with prospects via email and telephone.
• Experience in effectively handling objections and rejection while maintaining and scaling outreach efforts.
• Strong collaboration skills, a clear team-player mentality, and a driven desire to achieve results.
• Demonstrated success working in partnership with a Sales organization.
• Exceptional attention to detail and a proactive approach to process improvement.
• An innovative mindset with a solution-oriented approach.
• Comfort and adaptability in fast-paced, resource-constrained environments.
• Physical ability to remain seated for extended periods.
• Adequate eye-hand coordination and manual dexterity for operating standard office equipment.
• Professional demeanor and ability to engage effectively with leadership, employees, and members.

Preferred:

• Significant experience in the Healthcare/Employee Benefits or Tech Industry is highly desirable.