Directive•2h ago
Career Pages
Account Strategist
United States
Full Time, remote
Mid Level
70000-95000
N/A
N/A
N/A
Qualifications
10/10 matched
Experience Level: Mid Level
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
Full Job Description
Directive Consulting, a premier performance marketing agency for SaaS and Tech companies, seeks an experienced Account Strategist, Paid Media to join our remote US team. In this role, you will lead and oversee paid media accounts, serving as a direct point of contact for clients. You will be responsible for developing and implementing strategies to optimize campaign performance, ensuring client success and ROI. This includes managing client communication, collaborating with vendors, building quarterly strategies, creating and managing paid media budgets across multiple channels, and deeply understanding client positioning and unique value propositions.
Key Responsibilities:
- Oversee and lead a portfolio of Paid Media accounts.
- Serve as direct support and primary contact for client stakeholders.
- Maintain weekly communication with vendors and operational partners to ensure alignment on tasks, work quality, and process improvements.
- Drive referrals through strong client relationships and professional networking.
- Develop and present quarterly strategic plans for clients.
- Create, maintain, and optimize budgets for paid media campaigns across various channels.
- Gain a deep understanding of client positioning and unique value propositions.
- Ensure accurate lead routing within CRM systems.
- Understand the strategic value and application of Programmatic campaigns.
- Manage personal productivity and utilization to meet performance targets.
- Collaborate with the Associate Director to achieve internal and client goals.
- Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
What We're Looking For:
- Minimum of 3 years of experience working at a performance/digital marketing agency.
- Proven experience working with B2B SaaS/Tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- Proficiency in advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
- Strong understanding of PPC principles: keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or similar platforms for data-driven decision-making.
- Demonstrated ability to drive results and measure success using key performance indicators.
- Proven track record of success with mid-market or enterprise accounts.
- A unique perspective on driving value for SaaS clients.
- Excellent ability to translate and articulate strategy, and present insights through data storytelling.
- A competitive and curious mindset; a natural problem solver.
- Stay current with industry trends and proactively seek opportunities for growth and knowledge sharing.
- Exceptional organizational, prioritization, and project management skills.
- Commitment to quality and a passion for advertising.
- Willingness to travel to visit clients approximately once per year, per client or as needed.
Company
Directive
Directive is a leading B2B and enterprise search marketing agency trusted by businesses to drive scalable growth. We specialize in performance marketing for SaaS and Tech companies.
United States
Posted on Career Pages